William Hill casino recently switched to a unique bonus scheme which they call the "unlimted new player bonus" and "unlimited monthly bonus". The bonus is determined solely by the amount you wager. It is a tiered scheme where you are paid a certain amount each time your wagerings pass a predetermined threshold. For example, once you wager £500 on their monthly bonus you earn a bonus of £25, then when your wagerings pass £5000, you earn another £25, making £50 in total.
The sign-up bonus is identical to the monthly bonus except that you receive a £10 bonus after your first £100 in wagerings, lowering the overall wagering requirements slightly.
The Good
No minimum deposit amount is required. In fact it looks like no deposit is required at all, so if you already have money in your account, you can just play with it and earn the bonus. Also, you can play pretty much any game you want in the casino, but...
The Bad
It doesn't take a genius to see that the requirements to earn the bonus get grossly worse the higher your wagers go, and wagerings on most games are in fact scaled such that they don't count at the same rate. So when William Hill says wager £500, they actually mean £500 on slots, £1000 on roulette, or £2000 on blackjack. I did a quick analysis of the various tiers to illustrate the point:
| Tier |
Wager |
Aggregate Wager |
Bonus |
Aggregate Bonus |
Slots (100%) |
Roulette (50%) |
Blackjack (25%) |
| 1 |
£500 |
£500 |
£25 |
£25 |
20xB |
40xB (£1,000) |
80xB (£2,000) |
| 2 |
£4,500 |
£5,000 |
£25 |
£50 |
100xB |
200xB (£10,000) |
400xB (£20,000) |
| 3 |
£5,000 |
£10,000 |
£20 |
£70 |
143xB |
286xB (£20,000) |
571xB (£40,000) |
| 4 |
£10,000 |
£20,000 |
£20 |
£90 |
222xB |
444xB (£40,000) |
889xB (£80,000) |
| ..... snip .... it only gets worse ... trust me |
| 20 |
£1,000,000 |
£5,000,000 |
£2,000 |
£10,205 |
490xB |
980xB (£10,000,000) |
1960xB (£20,000,000) |
The Ugly
Claiming that players who wager over £5,000,000 on slot machines (or £20,000,000 if they prefer most other games) in a single month can earn a bonus of £10,205 is frankly taking the piss.
This is a shame because William Hill is not a bad casino at all. It is secure, backed by a solid bricks-and-mortar British company, has good software provided by Cryptologic, massive £1,000,000 jackpots and other benefits like monthly tournaments.
But as you can plainly see, their new "unlimited" bonus scheme is some kind of bad joke for regular players.
If you would like to compare the various monthly bonus offers made by online casinos then take a look at our comprehensive list of monthly and weekly casino bonuses.