Internet betting group 1x2 Gaming has announced that it has signed a content deal with Microgaming and will distribute its Virtual Football and Blackjack Players Choice through the Microgaming Quickfire platform.
As a result of the deal six titles will be delivered to Microgaming. The titles include four virtual sports games including football, Blackjack Players Choice, and a dart game. Quickfire is one of the gambling industry's most widely adopted platforms, meaning that the games will see distribution at dozens of top casinos throughout the world.
Commenting on the deal 1x2 Gaming CMO Kevin Reid said, “We are delighted to announce an agreement between 1X2gaming and Quickfire, powered by Microgaming. This arrangement signals a pivotal step for 1X2gaming; our content will now be accessible via Quickfire’s wide distribution network, extending our market reach considerably. We are confident that our offering via Quickfire will be hugely successful.”
Quickfire chief Tom Chamberlain also commented, saying: “Specialists in Virtual Football products, 1X2gaming brings a new dimension to the Quickfire platform. By teaming up with development partners such as 1X2gaming, we can offer greater diversity to our operators. 1X2 gaming will prove a valuable addition to our content portfolio.”