Mr Green Enters Italian Betting Market

This story was published more than 9 years ago.

Internet casino Mr Green has announced that it is entering the Italian gaming market through an exclusive agreement with Mybet Italia.

As a result of the deal, Mr Green will be able to launch its gaming operation in the country once its application has been approved by Italian gaming regulator AAMS. The cost of the deal has not been revealed by either side, but Mr Green informed shareholders that the deal will not adversely impact the company's liquidity.

Commenting on the deal Mr Green CEO Mikael Pawlo said, “The acquisition presents an exciting opportunity to enter the Italian market. It is the Group’s strategy to conduct operations in several regulated markets and to increase the portfolio’s share of revenue from regulated markets to significant levels over the next few years."

"While this will entail lower risk and greater marketing opportunities, it will also mean that license costs will vary according to the market.”

The launch of Mr Green in Italy is expected sometime during the second quarter of 2015.

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.