GB Group provides its identity management services to several online casino companies such as Betfair, Ladbrokes, PartyGaming, and Virgin Games. The company utilizes its own technology that analyzes customer identities at each login.
Commenting on the agreement, 32Red Operations Director Pat Harrison said: "A robust ID Verification solution is imperative to our business. We chose GB Group because of its high match rates and the flexibility that the product offers in terms of the ability to refine and tweak ID scoring. We are confident that with their Identity Management expertise, we will continue to grow our customer base in a safe, secure and responsible way.”