The proprietary software-powered online bingo site Tombola has clinched a sponsorship deal with the UK Premier League club Sunderland AFC and will make its debut at the football club's first home game - against Birmingham City - on August 14th.

888.com's b2b division, Dragonfish, has revealed that it has signed up media group MTV Networks UK and Ireland for an online bingo site that will initially operate on the Dragonfish Bingo Network. The launch of the internet bingo offering will be MTV Networks' first step into online gaming.

You've heard of live dealer action in the online casino sector streamed from land studios, and now the bingo sector can offer the same facility through a UK company titled Atac Media. The company's managing director, Paul Munro, announced this week that Atac, which has over ten bingo sites on its client list, has just clinched a major deal that will take its products into interactive television as well as live streaming to internet bingo sites.

The Swedish online gambling software provider NYX Interactive has acquired 100% of the shares of the Isle of Man based bingo network operator Cashball Limited from Bonnier Lottery. Cashball Ltd is one of the newest and the most innovative network operators of gaming services and delivery of digital gaming operations, and has a number of operator clients in Spain, Sweden and the UK.

Dragonfish, the independent B2B division of 888 Holdings plc, has signed an extension to its existing agreement with Costa Bingo. The relationship between the two companies will run for an additional period of three years until July 2013, with Costa Bingo committed to a number of significant marketing projects.

The Isle of Man-based online gambling software and games developer, Microgaming, has launched three new Bingo side games to its network of operators. The May games package includes feature two new video slots and a traditional pub fruity offering.

The UK's Advertising Standards Authority has banned another online bingo television advertisement, this one by 888 Ladies. The advertising watchdog reviewed the material for 888's £5 Million Golden Ticket television advertisement after a complaint by a member of the public that the promotion, which offered a top prize of £5 million, constituted misleading advertising.

According to independent bingo statistics provider Experian Hitwise, Gibraltar-licensed JackpotJoy.com is now the most popular online bingo site for UK players. Latest stats show that the site has overtaken market leders such as Foxy Bingo, Gala Bingo and Tombola as the most visited online bingo site in the UK.

Online gambling software provider Microgaming has launched three new bingo side games to its network of operators in a release that comprises a winning combination of casino and pub-style fruit machine games for the entertainment of bingo players looking for something a little different.

The latest English Premier League football club shirt sponsorship deal is between the online bingo operator Tombola and Sunderland FC, which goes into effect from the start of next season, with the bingo site replacing Irish bookmaker Boylesports.